New Articles

  1. Play Blueprint: Email Newsletter Broadcast

    Why Run It: To capture leads, convert clients, and create fans Who It's For: Every business who can commit resources to developing consistent, valuable content at the frequency of their choice. Implementation time: 15-25 min (de...
  2. Play Blueprint: Surprise Gift

    Why Run It: Sending a surprise gift is a great way to create fans. Who It's For: Business owners, operators, and sales teams who are looking for a great way to “wow!” prospects, clients, and customers. Implementation...
  3. Play Blueprint: Testimonial Request

    Why Run It: Testimonial Requests actually serve in several ways, first, by creating fans, which will lead to new conversions, with so many people reading reviews and testimonials as part...
  4. Play Blueprint: Guide Follow Up + Offer

    Why Run It: To convert clients after they have downloaded and consumed a lead magnet Who It's For: Any business using a lead magnet to build their list and can convert clients digitally Im...
  5. Play Blueprint: Personalized Check In

    Why Run It: To send a personalized message to wow clients and prospects. Who It's For: Business owners, operators, and salespeople can use this play as a great tool to create fans and convert clients.  You’ll never miss a...
  6. Play Blueprint: Sales Pipeline

    Why Run It: Convert clients by automating a seamless journey from lead to prospect to paying client. Who It's For: Sales based businesses that need a system to keep track of a multi-step sales and closing process. (But can also be u...
  7. Play Blueprint: Lead Intake Form

    Why Run It: To streamline your internal process of collecting leads via personal interaction Who It's For: Any business that relies on face-to-face interaction should be using some type of lead intake form.  This play CAN be bu...
  8. Play Blueprint: Free Guide Download

    Why Run It: To collect leads AND validate your expertise. Who It's For: Any business can benefit from using Free Guide Downloads no matter what industry they’re in.  This is the place to be open minded and creative!  ...
  9. Play Blueprint: Schedule Appointment Online

    Why Run It: To collect leads through having an initial appointment, consult, or phone call Who It's For: Business owners, operators, and salespeople to handle and automate internal and external appointment setting.  This play...
  10. Play Blueprint: Sales Offer Broadcast

    Why Run It: To convert hot or warm leads Who It's For: Product and Service based businesses Implementation time: 15-25 min depending on the number of offers and sequences you run Play Snapshot Building an automated sales offer ...