| Features | Pro | Max | Max Classic |
| Organize Leads | |||
| Contact Management | ✓ | ✓ | ✓ |
| B2B Management | ✓ | ✓ | ✓ |
| Opportunity Records | ✓ | ||
| Contact Segmentation (tags) | ✓ | ✓ | ✓ |
| Saved searches/Filters/Contact lists | ✓ | ✓ | ✓ |
| Tasks | ✓ | ✓ | ✓ |
| Lead Capture Forms | ✓ | ✓ | ✓ |
| Landing Pages | ✓ | ✓ | ✓ |
| Company Records | ✓ | ✓ | ✓ |
| Lead Source Tracking | ✓ | ✓ | |
| Lead Scoring | ✓ | ✓ | |
| Customizable Dashboard | ✓ | ✓ | ✓ |
| Referral Partners | ✓ | ||
| Get More Jobs | |||
| Quotes | ✓ | ✓ | ✓ |
| Appointments | ✓ | ✓ | |
| Sales pipeline | ✓ | ✓ | ✓ |
| Sales Round Robin | ✓ | ||
| Stay Connected | |||
| Keap Mobile App | ✓ | ✓ | ✓ |
| Dedicated Business Line | ✓ | ✓ | |
| 1:1 SMS messages | ✓ | ✓ | |
| Email marketing | ✓ | ✓ | ✓ |
| A/B email testing | ✓ | ✓ | ✓ |
| Email Sync (Gmail, Outlook) | ✓ | ✓ | ✓ |
| Calendar Sync (Gmail, Outlook) | ✓ | ✓ | |
| Google Reviews | ✓ | ✓ | |
| Get Paid | |||
| Invoices | ✓ | ✓ | ✓ |
| One-time Payments | ✓ | ✓ | ✓ |
| Recurring Payments | ✓ | ✓ | ✓ |
| Shopping Cart | ✓ | ||
| Checkout Forms | ✓ | ✓ | |
| Order Forms | ✓ | ||
| Promo Codes | ✓ | ✓ | |
| Automate the Work | |||
| Easy Automation | ✓ | ✓ | |
| Advanced Automation (Campaign Builder) | ✓ | ✓ | ✓ |
| Reminders | ✓ | ✓ | |
| Internal Forms | ✓ | ✓ | ✓ |
| Pipeline Automation | ✓ | ✓ | ✓ |
| API (Integrations) | ✓ | ✓ | ✓ |
| Administrative Tools | |||
| Reports | ✓ | ✓ | ✓ |
| Analytics | ✓ | ✓ | |
| Default User Roles | ✓ | ✓ | ✓ |
| Custom User Roles | ✓ | ||
| Data migration support | ✓ | ✓ | ✓ |
| Affiliate Management | ✓ | ||