Automate Follow-Up When a Purchase is Made

By default, purchase actions trigger when someone purchases through the shopping cart and order forms. Purchase actions will also trigger for legacy order form purchases and manual orders if you have a product specific action set up and you have this option enabled under E-Commerce > Settings > Products section.

 Protip: For successful purchase actions it's recommend to use the Campaign Builder Purchase Goal. This offers more reporting options

Go to E-Commerce > Actions

Create actions for the default settings. Click on an Actions button to add new actions or copy an existing action set

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  • On Login (Multi-Step Cart): These actions are triggered when someone enters their username and password to log into a multi-step shopping cart.
  • Contact Creation Action: These actions are triggered when someone purchases who was not already in your Infusionsoft database. The system checks based on first name, last name, and email address. It will create a new contact record if no match exists.
  • Successful Purchase Action: These actions are triggered each time an order is placed and the credit card charge processes successfully. It can be used to trigger a new customer welcome and transition a contact from prospect to customer by updating tag(s) and contact type.
  • Failed Purchase Action: These actions are triggered when an order is placed, but the credit card charge fails. You can send a notification email to an internal team member and / or send the customer a message prompting them to contact you to resolve the problem.
  • Error Purchase Action: These actions are triggered when there is an error (other than credit card failure) that prevents the order from processing successfully. You can send a notification to an internal team member to investigate the error and work to resolve it.


To create product specific actions for individual products, click inside the text box and start typing the name of a product

Once you find the product you are looking for, click on it.


Click on the Actions button to add or edit the purchase actions for the product

These purchase actions run regardless of the purchase method (one-time or subscription.) Add as many actions as you like.


Click the Save button when finished

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