Create a Web Form to Capture Leads

A web form is an external form posted to collect information from potential customers who may visit your site. It is great for capturing a lead's contact information! Keap's web forms are mobile responsive, so your form looks professional whether your lead is visiting from a computer, tablet, or mobile device!

1. Click and drag a Web Form Submitted goal onto the campaign canvas.
   
   
   
   
2. Double-click the name under the goal to change it to something more meaningful to you.
   
   
   
3. Now, double-click the goal to configure the web form (or single click and select View and edit)
   
   
   
4. To access all of the available fields for a form, click the Field Snippets tab. Field Snippets contain:
   1. Name: Captures the Contact Name field
   2. Email: Captures either Email, Email 2, Email 3, or Create a Custom Field
   3. Other: Captures all other fields including Custom Fields or you can create a Custom Field
   4. Radio: Create a list of options that will be stored in the contact record under Forms Note: This is not captured in a field. 
   5. Phone: Capture phone number in Phone Type 1-5 & Fax 1-2
   6. Checkbox: Create a single selection box to a multiple choice and captures in the contact record under Forms Note: This is not captured in a field.
   7. Address - Capture Shipping, Billing Address, or Optional
   8. Hidden - Add fields that will not display on the Web Form but will capture information based on setup
   9. Partner - Capture information to create a Referral Partner Record
   10. Social - Capture information about the contact's social handles which will save to the Contact Record
       
       
       
       
   11. To delete a field, hover of Field Snippet and click the trash can icon.
       
       
       
5. The Snippets tab is where you can drag and drop elements, such as:
   
   
   1. Paragraph - Text box
   2. Title - Text box with large font and bold
   3. Spotlight - Image aligned left  with Text box on the right
   4. Image - Place image before or after other snippets and then select or upload an image  
   5. YouTube - Link to a YouTube video
   6. Social - Add Social Media Links
   7. Spacer - Add space between other snippets
   8. Divider - Adds bar between other snippets
   9. HTML - Add custom coding
   10. Logo - Automatically adds your logo that is saved under Admin > Branding Center > Logo
   11. Configure your field snippet and click Save.
   12. To delete either type of snippets, hover over the item and click the trash can.
       
       
        
6. The Format tab to access all of the text formatting tools
   1. Fonts - Format, Family, Font size, etc
   2. Unordered and Numbered Lists 
   3. Alignment
   4. Quote
   5. Remove formatting
   6. Table
   7. Link
   8. Paste text
   9. Find & Find/Replace
   10. Layout & Style
       
       
        
   11. Insert tab allows you to insert the following elements into either the Paragraph or Title Snippets
       1. Image  
       2. Table 
       3. Divider
       4. Merge Fields - A placeholder used to insert personalized content For example, ~Contact.FirstName~ is a merge field that inserts the value stored in the First Name field of the contact record.
          Click to view larger
       5. Special Characters
           
          
   12. Click on the Layout & Style button to configure the look of your web form.
       
       
        
       
       
7. When you are finished designing your web form, click the Thank-You page tab and configure your Thank-You page.
   
    
8. To test your form, just click the Test button and select a person.
   
    
9. Once you've tested your form and are happy with it, change it from Draft to Ready.
   
    
10. Click to go back to the campaign and Publish your changes.
    
    
    
     
11. To grab the URL of the web form, or grab the code to place on your site, go back into the web form goal and click on the Code tab.