Deliverability

Maintaining good list hygiene is essential for strong email deliverability. Automated List Management helps by automatically assigning engagement-based statuses to your contacts. Engagement Statuses Unengaged Marketable Contacts have not...

Email deliverability is a shared responsibility between Keap and you, the sender. By following best practices and complying with Keap’s Acceptable Use Policy (AUP), you help us maintain strong inbox placement and ensure your messages reach the r...

Click here if you are looking for step-by-step instructions for importing records into Max Classic When bringing in contacts from another system or source, it’s essential to focus on quality over quantity . On average, about 25% of a contac...

Many articles on Email Marketing, and marketing resources from companies in the Email Marketing industry use statistics such as ‘99% Delivery Rate’ and ‘Highest Open Rates in the Industry’ but what do these really mean? This article discusses what...

What is a spam bot? A Spam Bot is a computer program designed to assist in the sending of spam. It is often a submission to a database that is created autonomously from a third party. The more sophisticated the spam bot, the more difficult it i...

DKIM (DomainKeys Identified Mail) is an essential email authentication protocol that helps verify that your emails are truly coming from you. It protects against spoofing and email fraud by allowing recipient servers to validate that a message h...

Changes at Gmail, Yahoo and others may impact your deliverability - are you prepared for DMARC? In an effort to reduce spam and spoofing, email providers are moving to a policy that will reject mail sent from outside of their ...

"Email Whitelisting" is used to describe the act of allowing an email to reach your inbox. This is helpful if you want to make sure a certain business' email doesn't go to your spam folder. Whitelisting is typically accomplished by adding the send...

Most emails bounce because of a permanent issue with the receiving email account, a temporary issue with the receiving email account, or because the email is blocked by the receiving server. When an email bounces, the recipient's server sends a me...

The Email Health dashboard widget gives you insightful and actionable feedback to help you get your emails into your contact's inbox. The Email Health dashboard widget is now available in Pro and Max too ! To get started, click on the more e...

Your email is not working as expected. Here are some common email issues with links to articles. Remember, you can always contact Support .  Email Set-up How do I maximize my email deliverability ?  How do I change my email address ?  ...

Email reputation is a crucial component of email deliverability. ISPs evaluate trustworthiness using signals like authentication, engagement, complaint and bounce rates, and sender behavior. A strong reputation ensures your message reaches the inb...

The 'Engagement Days' metric measures the contacts that you have sent email marketing to in the last 30 days and the average amount of days since they have last engaged. Engagement is tracked when contacts open emails sent from the Keap network, c...

Email engagement refers to how actively your contacts interact with your emails. It measures actions like opens , clicks , and some form submissions — and how recently those actions occurred. We measure engagement in days since a contact la...

DKIM (Domain Keys Identified Mail) is a complex email protocol that allows a sender's identity to be authenticated by the recipient to help combat email fraud. It's also a very important factor in your email deliverability. DKIM affords the ...

Gaining explicit permission for email marketing is not only a best practice—it’s required by Keap and most reputable email service providers. Sending marketing emails without permission damages your sender reputation, lowers deliverability, and ul...

You can block domains from submitting web forms. This is particularly useful if someone keeps filling out your form and reporting your email as spam; this type of malicious intent is not common, but can happen. Please Note! There is a limit of 5...

You’ve crafted the perfect email for your next marketing campaign... complete with an attention grabbing subject line, compelling copy, and an irresistible call-to-action. You’re positive click rates will be through the roof! Unfortunately, your email campaign winds up filtered as spam, sent to

Removing opt-outs helps to: Maintain a current and active list Open up free space in your contact list Remove dead leads from your broadcast and campaign stats Finding the Report Go to Marketing>Reports and click on Email Status Search ....

Engagement is a measure, in days, of how long it has been since a contact has filled out a webform, purchased a product, opened an email, or clicked on an email. Sending emails to unengaged contacts can drastically reduce the success of your email...

If you send emails through Keap using a Yahoo, AOL! or Gmail email address, there is a high chance that your email will be rejected because it was sent from Keap and not the actual provider. Please note this concept is not specific to Keap. This i...

Process an action to remove contacts that have been disengaged for 6 months or more.

Email marketing is one of the most powerful ways to connect with your audience. But with that power comes responsibility: you must give recipients an easy and transparent way to unsubscribe from your emails. Doing so isn’t just about following law...

As a company, Keap sustains a deliverability rate of over 98%.  That means that 98% (or more) of the emails sent through Keap servers are accepted by the recipient's email servers. However, your individual reputation also plays a role in whether o...

List bombing occurs when an email address is submitted to your web form by someone other than the owner of the address and causes you to unknowingly send unsolicited email. While one or two instances will surely go unnoticed, this problem can become...

Remove contacts who have been unengaged for more than 1 year from your marketing emails / campaigns.

Navigate to Marketing  and click Email & Broadcasts. On the Email Broadcast page click Create email broadcast Select your sender Add   your  subject line Add your audience Click in ...

Confirming an email address is a manual process where your contact clicks a confirmation link to tell their email provider they want to receive marketing emails from you. This improves deliverability by reducing the number of unengaged contacts ...

Spam is essentially unsolicited email. However, when it comes to the business of email marketing, spam is whatever an email recipient marks as spam. Every person you email is empowered to report any email to their Internet Service Providers (ISP) as spam.

Tag contacts that are unengaged for more than 1 year

What is List Bombing? List bombing (also called subscription bombing or form abuse ) occurs when spambots submit fraudulent information through lead capture forms. The attack floods forms with fake signups, often at massive scale. This ...

What is SPF? Sender Policy Framework (SPF) is a type of DNS (Domain Name System) TXT record that helps prevent email spoofing by specifying which mail servers are authorized to send emails on behalf of your domain. While SPF setup is opti...

Spam traps are special email addresses used by mailbox providers, blacklist operators, and anti-spam organizations to detect senders with poor list quality or bad email practices. A spam trap looks like a valid email address, but it does not belon...

The Unsubscribe report shows you the contacts that have globally unsubscribed and what feedback they have submitted. When a contact clicks the unsubscribe link in an automated email, they are redirected to a page with the following options: Go to ...

URIBL is a domain-based reputation list and is independently operated.  They currently maintains three types of lists: whitelists, blacklists and greylists. " Black " This lists contains domain names belonging to and used by spammers, including bu...

A common question that Max Classic customers experience is "Why didn't a contact/user receive an email that I sent?" In this article, we'll dive into how you can troubleshoot this question just like our Support Team. Here is the common order of ope...