Deliverability

Articles

Acceptable Use Policy Quick Reference Guide
Best Practices Email deliverability is a partnership between the email service provider and the email senders.  Help us maintain our stellar deliverability rates, so we can help you connect with your customers by following email marketing best...
Automated List Management
List Hygiene is a crucial part of email marketing best practices. With Automated List Management you have access to customize these two new email statuses automation. Unengaged Marketable Status - These contacts are eligible to receive your aut...
Cold Email Throttling
Infusionsoft's throttling mechanism automatically places a temporary hold on emails sent to cold contacts . This process is in place to protect you and Infusionsoft from high complaint rates. Your account will be subject to the consequence if t...
Configure Your SPF Records
In an effort to protect you as a business owner and a sender of emails, your web host uses Sender Policy Framework (SPF) as a method to prevent unauthorized senders from forging your email address, or “spoofing”. In short, SPF protects y...
DKIM
What is DKIM? DKIM (Domain Keys Identified Mail) is a complex email protocol that allows a sender's identity to be authenticated by the recipient to help combat email fraud. How does it work? A public key is used to create a DNS  r...
DKIM and SPF Setup Example
An SPF record is a type of Domain Name Service (DNS) record that identifies which mail servers are permitted to send email on behalf of your domain. The purpose of an SPF record is to prevent spammers from sending messages with forged From addresses...
 DMARC May Impact Your Deliverability
  Changes at Gmail, Yahoo and others may impact your deliverability - are you prepared for DMARC? In an effort to reduce spam and spoofing, email providers are moving to a policy that will reject mail sent from outside of their respective...
Email Address Whitelisting
"Email Whitelisting" is used to describe the act of allowing an email to reach your inbox. This is helpful if you want to make sure a certain business' email doesn't go to your spam folder. Whitelisting is typically accomplished by...
Email Bounces Explained
Most emails bounce because of a permanent issue with the receiving email account, a temporary issue with the receiving email account, or because the email is blocked by the receiving server. When an email bounces, the recipient's server sends a ...
Email Compliance Remediation Process
Why have I been contacted regarding email compliance? Some of your email marketing practices are not aligned with the industry standard best practices. This results in excessive spam complaints, hard bounces, or other symptoms, and can negatively a...
Explicit Permission
Gaining explicit permission for email marketing is not only a best practice, but it's also required by Infusionsoft , and most email service providers in the industry. Email marketing without permission will negatively impact your sender reputa...
How to Add a Spam Filter to Opt-In Forms
You can block domains from submitting web forms. This is particularly useful if someone keeps filling out your form and reporting your email as spam; this type of malicious intent is not common, but can happen. Please Note!  This feature appl...
How to Avoid Content Filters
You’ve crafted the perfect email for your next email marketing campaign. Complete with an attention grabbing subject line, compelling copy, and irresistable call-to-action. You’re positive click rates will be through the roof! Unfortunat...
How to Locate And Remove Opt Outs from Email List
Removing opt-outs helps to: Maintain a current and active list Open up free space in your contact list Remove dead leads from your broadcast and campaign stats Finding the Report Go to Marketing>Reports and click on Email Status Searc...
How Your From Address Affects Email Deliverability
DMARC, Domain-based Message Authentication Reporting & Conformance, is an email authentication protocol that allows domain owners to publish a policy statement telling receiving domains what to do if their message fails SPF or DKIM authenticatio...
Auditing Imported Subscribers
Click here if you are looking for step-by-step instructions for importing records into Infusionsoft Building and maintaining a quality email list will maximize the success of your marketing efforts. A quality email list starts with ensuring p...
Invalid Hard Bounces
What is an Invalid Hard Bounce? When you try to send an email to an address that does not exist, the email provider will return an “Invalid Hard Bounce” response. This indicates the address is not deliverable and that future attempts to...
List Hygiene
List Hygiene is the practice of cleaning an email list to ensure all addresses are active and deliverable. Regularly implementing this process removes unengaged addresses from your marketing list, which decreases risks for spam traps, complaints, an...
Monitoring Email Complaints
As a company, Infusionsoft sustains a deliverability rate of over 98%.  That means that 98% (or more) of the emails sent through Infusionsoft servers are accepted by the recipient's email servers. However, your individual reputation also pl...
Protect Your Web Forms From Bot Attacks
List bombing occurs when an email address was submitted to your web form by someone other than the owner of the address and you unknowingly sent unsolicited email. While one or two instances will surely go unnoticed, this problem can become especial...
Spam Complaints
Spam is essentially unsolicited email. However, when it comes to the business of email marketing, spam is whatever an email recipient marks as spam. Every person you email is empowered to report any email to their ISP as spam. The ISP then informs u...
Spam Traps
Spam traps are commonly used by inbox providers and blacklist providers to catch malicious senders or legitimate senders with poor email marketing practices. A spam trap looks like a real email address, but it doesn’t belong to a real person n...
URIBL Greylisting
How do links on the URIBL Greylist affect email delivery? URIBL maintains three types of lists: white, grey and black. URIBL "blacklistings" have the most impact because it is enabled by default among email administrators. "Greylist...
Unsubscribe Report
The Unsubscribe report shows you the contacts that have globally unsubscribed and what feedback they have submitted. When a contact clicks the unsubscribe link in an automated email, they are redirected to a page with the following options: Go to ...
How to Fix Low Inbox Rates and Content Issues
When email campaigns are sent out, it undergoes third party checkpoints that measure the ‘spamminess’ of your email.  This measurement is used to help determine the probability of your mail ending up in your recipients’ inboxe...
Engagement Days
'Engagement Days' measures your total contacts and the average amount of days since they have last engaged. It is an extremely important metric to monitor in order to maximize your email deliverability.   Providers, like Gmail, want...