Deliverability

Articles

Acceptable Use Policy Quick Reference Guide
Best Practices Email deliverability is a partnership between the email service provider and the email senders.  Help us maintain our stellar deliverability rates, so we can help you connect with your customers by following email marketing best...
Automated List Management
List Hygiene is a crucial part of email marketing best practices. With Automated List Management you have access to customize these two new email statuses automation. Unengaged Marketable Status - These contacts are eligible to receive your aut...
Configure Your SPF Records
In an effort to protect you as a business owner and a sender of emails, your web host uses Sender Policy Framework (SPF) as a method to prevent unauthorized senders from forging your email address, or “spoofing”. In short, SPF protects y...
DKIM
What is DKIM? DKIM (Domain Keys Identified Mail) is a complex email protocol that allows a sender's identity to be authenticated by the recipient to help combat email fraud. How does it work? A public key is used to create a DNS  re...
DKIM and SPF Setup Example
A Sender Policy Framework (SPF) record is a type of Domain Name Service (DNS) record that identifies which mail servers are permitted to send email on behalf of your domain. The purpose of an SPF record is to prevent spammers from sending messages w...
 DMARC May Impact Your Deliverability
  Changes at Gmail, Yahoo and others may impact your deliverability - are you prepared for DMARC? In an effort to reduce spam and spoofing, email providers are moving to a policy that will reject mail sent from outside of their respective...
Email Address Whitelisting
"Email Whitelisting" is used to describe the act of allowing an email to reach your inbox. This is helpful if you want to make sure a certain business' email doesn't go to your spam folder. Whitelisting is typically accomplished by...
Deterring Spam Bots
What is a Spam Bot? A Spam Bot is any submission to a database that is created autonomously from a third party. The more sophisticated the spam bot, the more difficult it is to identify. Typically,  spam bots occur in two varieties: The n...
Email Bounces Explained
Most emails bounce because of a permanent issue with the receiving email account, a temporary issue with the receiving email account, or because the email is blocked by the receiving server. When an email bounces, the recipient's server sends a ...
Email Compliance Remediation Process
Why have I been contacted regarding email compliance? Some of your email marketing practices are not aligned with the industry standard best practices. This results in excessive spam complaints, hard bounces, or other symptoms, and can negatively a...
Explicit Permission
Gaining explicit permission for email marketing is not only a best practice, but it's also required by Infusionsoft , and most email service providers in the industry. Email marketing without permission will negatively impact your sender reputa...
How to add a spam filter to Opt-In forms
You can block domains from submitting web forms. This is particularly useful if someone keeps filling out your form and reporting your email as spam; this type of malicious intent is not common, but can happen. Please Note!   This feature app...
How to Avoid Content Filters
You’ve crafted the perfect email for your next email marketing campaign. Complete with an attention grabbing subject line, compelling copy, and irresistible call-to-action. You’re positive click rates will be through the roof! Unfortunat...
How to Locate And Remove Opt Outs from Email List
Removing opt-outs helps to: Maintain a current and active list Open up free space in your contact list Remove dead leads from your broadcast and campaign stats Finding the Report Go to Marketing>Reports and click on Email Status Searc...
How Your From Address Affects Email Deliverability
DMARC, Domain-based Message Authentication Reporting & Conformance, is an email authentication protocol that allows domain owners to publish a policy statement telling receiving domains what to do if their message fails SPF or DKIM authenticatio...
Auditing Imported Subscribers
Click here if you are looking for step-by-step instructions for importing records into Infusionsoft Building and maintaining a quality email list will maximize the success of your marketing efforts. A quality email list starts with ensuring p...
Invalid Hard Bounces
What is an Invalid Hard Bounce? When you try to send an email to an address that does not exist, the email provider will return an “Invalid Hard Bounce” response. This indicates the address is not deliverable and that future attempts to...
List Hygiene
List hygiene is the practice of continuously cleaning an email list to ensure all addresses are active and deliverable. Regularly implementing this process removes disengaged addresses from your marketing list, which decreases your risk for spam tra...
Monitoring Email Complaints
As a company, Infusionsoft sustains a deliverability rate of over 98%.  That means that 98% (or more) of the emails sent through Infusionsoft servers are accepted by the recipient's email servers. However, your individual reputation also pl...
Protect Your Web Forms From Bot Attacks
List bombing occurs when an email address was submitted to your web form by someone other than the owner of the address and you unknowingly sent unsolicited email. While one or two instances will surely go unnoticed, this problem can become especial...
Spam Complaints
Spam is essentially unsolicited email. However, when it comes to the business of email marketing, spam is whatever an email recipient marks as spam. Every person you email is empowered to report any email to their ISP as spam. The ISP then informs u...
Spam Traps
Spam traps are commonly used by inbox providers and blacklist providers to catch malicious senders or legitimate senders with poor email marketing practices. A spam trap looks like a real email address, but it doesn’t belong to a real person n...
URIBL Greylisting
URIBL is a domain-based reputation list and is independently operated.  They currently maintains three types of lists: whitelists, blacklists and greylists. " Black " This lists contains domain names belonging to and used by spammer...
Unsubscribe Report
The Unsubscribe report shows you the contacts that have globally unsubscribed and what feedback they have submitted. When a contact clicks the unsubscribe link in an automated email, they are redirected to a page with the following options: Go to ...
How to Fix Low Inbox Rates and Content Issues
When email campaigns are sent out, it undergoes third party checkpoints that measure the ‘spamminess’ of your email.  This measurement is used to help determine the probability of your mail ending up in your recipients’ inboxe...
Get started with your dedicated IP
Setting up DKIM (DomainKeys Identified Mail) to allow email service providers to verify your identity, adhering to email sending best practices, and maintaining an updated email list of engaged subscribers will help you achieve high rates of email...
Delinquent Email Smart List
Email Providers such as Yahoo! and Microsoft have announced they are deactivating any email accounts that have not been opened over the last 2 years. Currently we are receiving a specific bounce message that allows us to detect these email addresses...
How Unengaged Contacts Reduce the Effectiveness of your Email Deliverability
Engagement is a measure, in days,  of how long it has been since a contact has filled out a webform, purchased a product, opened an email, or clicked on an email.   Sending emails to unengaged contacts can drastically reduce the success of...
Find and Tag Unengaged Contacts
From any page in the app navigate to CRM > Contacts On the Contacts  page click New Seach Click Misc Criteria   In the  Last Updated fields enter a date 10 years in the past ...
Send Re-Engagement Email to Unengaged Contacts
From any page in the app navigate to Marketing >Email & Broadcasts On the  Email & Broadcasts page click Get Started On the Select an Email page click on Actions > Create Blank Email In the Details&...
Removing Unengaged Contacts from Email Marketing
The content of this article is a follow-up to Find and Tag Unengaged Contacts .  It assumes you have already completed the steps to tag your unengaged contacts. From any page in the app navigate to CRM > Contacts On the Contact...