Deliverability

Maintaining good list hygiene is essential for strong email deliverability. Automated List Management helps by automatically assigning engagement-based statuses to your contacts. Engagement Statuses Unengaged Marketable Contacts have n...

Click here if you are looking for step-by-step instructions for importing records into Max Classic When bringing in contacts from another system or source, it’s essential to focus on quality over quantity . On average, about 25% of a contac...

What is a spam bot? A Spam Bot is a computer program designed to assist in the sending of spam. It is often a submission to a database that is created autonomously from a third party. The more sophisticated the spam bot, the more difficult it i...

DKIM (DomainKeys Identified Mail) is an essential email authentication protocol that helps verify that your emails are truly coming from you. It protects against spoofing and email fraud by allowing recipient servers to validate that a message h...

Most emails bounce because of a permanent issue with the receiving email account, a temporary issue with the receiving email account, or because the email is blocked by the receiving server. When an email bounces, the recipient's server sends a ...

The Email Health dashboard widget gives you insightful and actionable feedback to help you get your emails into your contact's inbox. The Email Health dashboard widget is now available in Pro and Max too ! To get started, click on the more e...

Email reputation is a crucial component of email deliverability. ISPs evaluate trustworthiness using signals like authentication, engagement, complaint and bounce rates, and sender behavior. A strong reputation ensures your message reaches the inb...

Email engagement refers to how actively your contacts interact with your emails. It measures actions like opens , clicks , and some form submissions — and how recently those actions occurred. We measure engagement in days since a contact ...

DKIM (Domain Keys Identified Mail) is a complex email protocol that allows a sender's identity to be authenticated by the recipient to help combat email fraud. It's also a very important factor in your email deliverability. DKIM affords the ...

Gaining explicit permission for email marketing is not only a best practice—it’s required by Keap and most reputable email service providers. Sending marketing emails without permission damages your sender reputation, lowers deliverability, and ul...

You can block domains from submitting web forms. This is particularly useful if someone keeps filling out your form and reporting your email as spam; this type of malicious intent is not common, but can happen. Please Note! There is a limit of...

You’ve crafted the perfect email for your next marketing campaign... complete with an attention grabbing subject line, compelling copy, and an irresistible call-to-action. You’re positive click rates will be through the roof! Unfortunately, your email campaign winds up filtered as spam, sent to

Removing opt-outs helps to: Maintain a current and active list Open up free space in your contact list Remove dead leads from your broadcast and campaign stats Finding the Report Go to Marketing>Reports and click on Email Status Search...

Engagement is a measure, in days, of how long it has been since a contact has filled out a webform, purchased a product, opened an email, or clicked on an email. Sending emails to unengaged contacts can drastically reduce the success of your email...

The email address you send from — known as your “From” address — plays a critical role in whether your messages are delivered successfully or rejected by mailbox providers. Using a free, public domain email address (like Gmail, Yahoo, AOL, or...

Process an action to remove contacts that have been disengaged for 6 months or more.

Email marketing is one of the most powerful ways to connect with your audience. But with that power comes responsibility: you must give recipients an easy and transparent way to unsubscribe from your emails. Doing so isn’t just about following law...

List bombing occurs when an email address is submitted to your web form by someone other than the owner of the address and causes you to unknowingly send unsolicited email. While one or two instances will surely go unnoticed, this problem can beco...

Email deliverability is a shared responsibility between Keap and you, the sender. By following best practices and complying with Keap’s Acceptable Use Policy (AUP), you help us maintain strong inbox placement and ensure your messages reach the r...

Remove contacts who have been unengaged for more than 1 year from your marketing emails / campaigns.

Navigate to Marketing  and click Email & Broadcasts. On the Email Broadcast page click Create email broadcast Select your sender Add   your  subject line Add your audience Click in the box an...

Confirming an email address is a manual process where your contact clicks a confirmation link to tell their email provider they want to receive marketing emails from you. This improves deliverability by reducing the number of unengaged contacts ...

Spam is essentially unsolicited email. However, when it comes to the business of email marketing, spam is whatever an email recipient marks as spam. Every person you email is empowered to report any email to their Internet Service Providers (ISP) as spam.

Tag contacts that are unengaged for more than 1 year

What is List Bombing? List bombing (also called subscription bombing or form abuse ) occurs when spambots submit fraudulent information through lead capture forms. The attack floods forms with fake signups, often at massive scale. This ...

What is SPF? Sender Policy Framework (SPF) is a type of DNS (Domain Name System) TXT record that helps prevent email spoofing by specifying which mail servers are authorized to send emails on behalf of your domain. While SPF setup is opti...

Many email marketing platforms promote metrics like “99% Delivery Rate” or “Highest Open Rates in the Industry.” But what do those numbers really mean? This article breaks down the difference between Delivery Rate and Open Rate , how they’re ...

Spam traps are special email addresses used by mailbox providers, blacklist operators, and anti-spam organizations to detect senders with poor list quality or bad email practices. A spam trap looks like a valid email address, but it does not belon...

What It Measures The Engagement Days metric shows: The contacts you’ve emailed within the last 30 days. The average number of days since their last engagement . Engagement is recorded when a contact: Opens an email sent through the ...

The Unsubscribe report shows you the contacts that have globally unsubscribed and what feedback they have submitted. When a contact clicks the unsubscribe link in an automated email, they are redirected to a page with the following options: Go to ...

Greylisting in the context of URIBL is  not the same as mail server greylisting (which temporarily defers messages). URIBL greylisting refers to a domain reputation category , not a delivery delay. If a link or domain in your email (such as...

Email whitelisting (also called “safe sender,” “approved sender,” or “allow list”) is the act of marking a given email address or domain as trusted so that future messages from that sender are more likely to land in your inbox (and not in Spam...