Deliverability

Improve your email deliverability

Articles

List Hygiene
Process an action to remove contacts that have been disengaged for 6 months or more.
Automated List Management
List hygiene is a crucial part of email marketing best practices. With Automated List Management you have access to customize two email statuses. Unengaged Marketable Status - These contacts are eligible to receive your automated marketing emai...
Configure your SPF records
A Sender Policy Framework (SPF) record is a type of Domain Name Service (DNS) record that identifies which mail servers are permitted to send email on behalf of your domain. Setting up your SPF with Keap is optional. Your primary email protocol is ...
DKIM
DKIM (Domain Keys Identified Mail) is a complex email protocol that allows a sender's identity to be authenticated by the recipient to help combat email fraud. It's also a very important factor in your email deliverability. DKIM affords the ...
Acceptable Use Policy Quick Reference Guide
Best Practices Email deliverability is a partnership between the email service provider and the email senders. Help us maintain our stellar deliverability rates, so we can help you connect with your customers by following email marketing best pract...
Auditing Imported Subscribers
Click here if you are looking for step-by-step instructions for importing records into Infusionsoft Building and maintaining a quality email list will maximize the success of your marketing efforts. A quality email list starts with ensuring p...
Deterring Spam Bots
What is a spam bot? A Spam Bot is a computer program designed to assist in the sending of spam. It is often a submission to a database that is created autonomously from a third party. The more sophisticated the spam bot, the more difficult it is ...
 DMARC May Impact Your Deliverability
  Changes at Gmail, Yahoo and others may impact your deliverability - are you prepared for DMARC? In an effort to reduce spam and spoofing, email providers are moving to a policy that will reject mail sent from outside of their respective...
Email Address Whitelisting
"Email Whitelisting" is used to describe the act of allowing an email to reach your inbox. This is helpful if you want to make sure a certain business' email doesn't go to your spam folder. Whitelisting is typically accomplished by...
Email bounces explained
Most emails bounce because of a permanent issue with the receiving email account, a temporary issue with the receiving email account, or because the email is blocked by the receiving server. When an email bounces, the recipient's server sends a ...
Engagement Days
'Engagement Days' measures your total contacts and the average amount of days since they have last engaged. It is an extremely important metric to monitor in order to maximize your email deliverability.   Providers, like Gmail, want to...
Explicit Permission
Gaining explicit permission for email marketing is not only a best practice, it's also required by Keap and most email service providers in the industry. Email marketing without permission negatively impacts your sender reputation and ultimate...
Get started with your dedicated IP
Setting up DKIM (DomainKeys Identified Mail) to allow email service providers to verify your identity, adhering to email sending best practices, and maintaining an updated email list of engaged subscribers will help you achieve high rates of email...
How to add a spam filter to Opt-In forms
You can block domains from submitting web forms. This is particularly useful if someone keeps filling out your form and reporting your email as spam; this type of malicious intent is not common, but can happen. Please Note!   This feature app...
How to avoid content filters
You’ve crafted the perfect email for your next marketing campaign... complete with an attention grabbing subject line, compelling copy, and an irresistible call-to-action. You’re positive click rates will be through the roof! Unfortunately, your email campaign winds up filtered as spam, sent to the junk folders, or dropped by the Internet Service Provider. You may have been filtered by a content filter!
How to locate and remove opt outs from email list
Removing opt-outs helps to: Maintain a current and active list Open up free space in your contact list Remove dead leads from your broadcast and campaign stats Finding the Report Go to Marketing>Reports and click on Email Status Searc...
How unengaged contacts reduce the effectiveness of your email deliverability
Engagement is a measure, in days, of how long it has been since a contact has filled out a webform, purchased a product, opened an email, or clicked on an email. Sending emails to unengaged contacts can drastically reduce the success of your email d...
How your from address affects email deliverability
If you send emails through Infusionsoft using a Yahoo, AOL! or Gmail email address, there is a high chance that your email will be rejected because it was sent from Infusionsoft and not the actual provider. Please note this concept is not specific t...
Monitoring Email Complaints
As a company, Infusionsoft sustains a deliverability rate of over 98%.  That means that 98% (or more) of the emails sent through Infusionsoft servers are accepted by the recipient's email servers. However, your individual reputation also pl...
Protect your web forms from bot attacks
List bombing occurs when an email address is submitted to your web form by someone other than the owner of the address and causes you to unknowingly send unsolicited email. While one or two instances will surely go unnoticed, this problem can become...
Remove contacts unengaged more than 1 year from email marketing
Remove contacts who have been unengaged for more than 1 year from your marketing emails / campaigns.
Send a re-engagement email to tagged, unengaged contacts
This is a continuation of the article, Tag contacts unengaged 6-12 months for a re-engagement campaign .  Navigate to Marketing  and click Email & Broadcasts. On the  Email & Broadcasts page click Get Started. ...
Spam Complaints
Spam is essentially unsolicited email. However, when it comes to the business of email marketing, spam is whatever an email recipient marks as spam. Every person you email is empowered to report any email to their Internet Service Providers (ISP) as spam.
Spam Traps
Spam traps are commonly used by inbox providers and blacklist providers to catch malicious senders or legitimate senders with poor email marketing practices. A spam trap looks like a real email address, but it doesn’t belong to a real person n...
Tag contacts unengaged 6-12 months for a re-engagement campaign
Tag contacts that are unengaged for more than 1 year
Unsubscribe Report
The Unsubscribe report shows you the contacts that have globally unsubscribed and what feedback they have submitted. When a contact clicks the unsubscribe link in an automated email, they are redirected to a page with the following options: Go to ...
URIBL Greylisting
URIBL is a domain-based reputation list and is independently operated.  They currently maintains three types of lists: whitelists, blacklists and greylists. " Black " This lists contains domain names belonging to and used by spammer...
Why did my contact not receive an email?
A common question that Infusionsoft customers experience is "Why didn't a contact/user receive an email that I sent?" In this article, we'll dive into how you can troubleshoot this question just like our Support Team. Here is the ...
Deciphering Email Marketing Metrics: Delivery vs Open Rate
Many articles on Email Marketing, and marketing resources from companies in the Email Marketing industry use statistics such as ‘99% Delivery Rate’ and ‘Highest Open Rates in the Industry’ but what do these really mean? This ...