Articles
Automated List Management
Maintaining good list hygiene is essential for strong email deliverability. Automated List Management helps by automatically assigning engagement-based statuses to your contacts. Engagement Statuses Unengaged Marketable Contacts have n...
Best Practices for Importing Contacts
Click here if you are looking for step-by-step instructions for importing records into Max Classic When bringing in contacts from another system or source, it’s essential to focus on quality over quantity . On average, about 25% of a contac...
Deterring Spam Bots
What is a spam bot? A Spam Bot is a computer program designed to assist in the sending of spam. It is often a submission to a database that is created autonomously from a third party. The more sophisticated the spam bot, the more difficult it i...
DKIM Email Authentication
DKIM (DomainKeys Identified Mail) is an essential email authentication protocol that helps verify that your emails are truly coming from you. It protects against spoofing and email fraud by allowing recipient servers to validate that a message h...
Email Bounces Explained
Most emails bounce because of a permanent issue with the receiving email account, a temporary issue with the receiving email account, or because the email is blocked by the receiving server. When an email bounces, the recipient's server sends a ...
Email Health Dashboard Widget
The Email Health dashboard widget gives you insightful and actionable feedback to help you get your emails into your contact's inbox. The Email Health dashboard widget is now available in Pro and Max too ! To get started, click on the more e...
Email Reputation Essentials
Email reputation is a crucial component of email deliverability. ISPs evaluate trustworthiness using signals like authentication, engagement, complaint and bounce rates, and sender behavior. A strong reputation ensures your message reaches the inb...
Engagement Essentials: Understanding Email Engagement and Why It Matters
Email engagement refers to how actively your contacts interact with your emails. It measures actions like opens , clicks , and some form submissions — and how recently those actions occurred. We measure engagement in days since a contact ...
Email Authentication (DKIM, DMARC, and SPF)
DKIM (Domain Keys Identified Mail) is a complex email protocol that allows a sender's identity to be authenticated by the recipient to help combat email fraud. It's also a very important factor in your email deliverability. DKIM affords the ...
Gaining Explicit Permission for Email Marketing
Gaining explicit permission for email marketing is not only a best practice—it’s required by Keap and most reputable email service providers. Sending marketing emails without permission damages your sender reputation, lowers deliverability, and ul...
How to add a spam filter to Opt-In forms
You can block domains from submitting web forms. This is particularly useful if someone keeps filling out your form and reporting your email as spam; this type of malicious intent is not common, but can happen. Please Note! There is a limit of...
How to Avoid Content Filters in Email Marketing
You’ve crafted the perfect email for your next marketing campaign... complete with an attention grabbing subject line, compelling copy, and an irresistible call-to-action. You’re positive click rates will be through the roof! Unfortunately, your email campaign winds up filtered as spam, sent to
How to locate and remove opt outs from email list
Removing opt-outs helps to: Maintain a current and active list Open up free space in your contact list Remove dead leads from your broadcast and campaign stats Finding the Report Go to Marketing>Reports and click on Email Status Search...
How to find unengaged contacts
Engagement is a measure, in days, of how long it has been since a contact has filled out a webform, purchased a product, opened an email, or clicked on an email. Sending emails to unengaged contacts can drastically reduce the success of your email...
How Your “From” Address Affects Email Deliverability
The email address you send from — known as your “From” address — plays a critical role in whether your messages are delivered successfully or rejected by mailbox providers. Using a free, public domain email address (like Gmail, Yahoo, AOL, or...
List Hygiene
Process an action to remove contacts that have been disengaged for 6 months or more.
Make it easy to Unsubscribe
Email marketing is one of the most powerful ways to connect with your audience. But with that power comes responsibility: you must give recipients an easy and transparent way to unsubscribe from your emails. Doing so isn’t just about following law...
Protect your web forms from bot attacks
List bombing occurs when an email address is submitted to your web form by someone other than the owner of the address and causes you to unknowingly send unsolicited email. While one or two instances will surely go unnoticed, this problem can beco...
Quick Reference Guide: Email Marketing & Keap’s Acceptable Use Policy
Email deliverability is a shared responsibility between Keap and you, the sender. By following best practices and complying with Keap’s Acceptable Use Policy (AUP), you help us maintain strong inbox placement and ensure your messages reach the r...
Remove contacts unengaged more than 1 year from email marketing
Remove contacts who have been unengaged for more than 1 year from your marketing emails / campaigns.
Send a re-engagement email to your unengaged contacts
Navigate to Marketing and click Email & Broadcasts. On the Email Broadcast page click Create email broadcast Select your sender Add your subject line Add your audience Click in the box an...
Send Confirmation Email
Confirming an email address is a manual process where your contact clicks a confirmation link to tell their email provider they want to receive marketing emails from you. This improves deliverability by reducing the number of unengaged contacts ...
Spam Complaints
Spam is essentially unsolicited email. However, when it comes to the business of email marketing, spam is whatever an email recipient marks as spam. Every person you email is empowered to report any email to their Internet Service Providers (ISP) as spam.
Understanding and Preventing List Bombing
What is List Bombing? List bombing (also called subscription bombing or form abuse ) occurs when spambots submit fraudulent information through lead capture forms. The attack floods forms with fake signups, often at massive scale. This ...
Understanding and Setting Up SPF with Keap
What is SPF? Sender Policy Framework (SPF) is a type of DNS (Domain Name System) TXT record that helps prevent email spoofing by specifying which mail servers are authorized to send emails on behalf of your domain. While SPF setup is opti...
Understanding Email Marketing Metrics: Delivery Rate vs. Open Rate
Many email marketing platforms promote metrics like “99% Delivery Rate” or “Highest Open Rates in the Industry.” But what do those numbers really mean? This article breaks down the difference between Delivery Rate and Open Rate , how they’re ...
Understanding Spam Traps and How to Avoid Them
Spam traps are special email addresses used by mailbox providers, blacklist operators, and anti-spam organizations to detect senders with poor list quality or bad email practices. A spam trap looks like a valid email address, but it does not belon...
Understanding the Engagement Days Metric
What It Measures The Engagement Days metric shows: The contacts you’ve emailed within the last 30 days. The average number of days since their last engagement . Engagement is recorded when a contact: Opens an email sent through the ...
Unsubscribe Report
The Unsubscribe report shows you the contacts that have globally unsubscribed and what feedback they have submitted. When a contact clicks the unsubscribe link in an automated email, they are redirected to a page with the following options: Go to ...
What Greylisting Means for Email Deliverability
Greylisting in the context of URIBL is not the same as mail server greylisting (which temporarily defers messages). URIBL greylisting refers to a domain reputation category , not a delivery delay. If a link or domain in your email (such as...
What Is Email Whitelisting & Why It Matters
Email whitelisting (also called “safe sender,” “approved sender,” or “allow list”) is the act of marking a given email address or domain as trusted so that future messages from that sender are more likely to land in your inbox (and not in Spam...