Deliverability

Improve your email deliverability

Articles

Automated List Management
Maintaining good list hygiene is essential for strong email deliverability. Automated List Management helps by automatically assigning engagement-based statuses to your contacts. Engagement Statuses Unengaged Marketable Contacts have n...
Quick Reference Guide: Email Marketing & Keap’s Acceptable Use Policy
Email deliverability is a shared responsibility between Keap and you, the sender. By following best practices and complying with Keap’s Acceptable Use Policy (AUP), you help us maintain strong inbox placement and ensure your messages reach the r...
Best Practices for Importing Contacts
Click here if you are looking for step-by-step instructions for importing records into Max Classic When bringing in contacts from another system or source, it’s essential to focus on quality over quantity . On average, about 25% of a contac...
Deciphering Email Marketing Metrics: Delivery vs Open Rate
Many articles on Email Marketing, and marketing resources from companies in the Email Marketing industry use statistics such as ‘99% Delivery Rate’ and ‘Highest Open Rates in the Industry’ but what do these really mean? This article discusses what...
Deterring Spam Bots
What is a spam bot? A Spam Bot is a computer program designed to assist in the sending of spam. It is often a submission to a database that is created autonomously from a third party. The more sophisticated the spam bot, the more difficult it i...
DKIM Email Authentication
DKIM (DomainKeys Identified Mail) is an essential email authentication protocol that helps verify that your emails are truly coming from you. It protects against spoofing and email fraud by allowing recipient servers to validate that a message h...
 DMARC May Impact Your Deliverability
Changes at Gmail, Yahoo and others may impact your deliverability - are you prepared for DMARC? In an effort to reduce spam and spoofing, email providers are moving to a policy that will reject mail sent from outside of their ...
Email Address Whitelisting
"Email Whitelisting" is used to describe the act of allowing an email to reach your inbox. This is helpful if you want to make sure a certain business' email doesn't go to your spam folder. Whitelisting is typically accomplished by adding the send...
Email Bounces Explained
Most emails bounce because of a permanent issue with the receiving email account, a temporary issue with the receiving email account, or because the email is blocked by the receiving server. When an email bounces, the recipient's server sends a ...
Email Health Dashboard Widget
The Email Health dashboard widget gives you insightful and actionable feedback to help you get your emails into your contact's inbox. The Email Health dashboard widget is now available in Pro and Max too ! To get started, click on the more e...
Email Issues
Your email is not working as expected. Here are some common email issues with links to articles. Remember, you can always contact Support .  Email Set-up How do I maximize my email deliverability ?  How do I change my email address ?  ...
Email Reputation Essentials
Email reputation is a crucial component of email deliverability. ISPs evaluate trustworthiness using signals like authentication, engagement, complaint and bounce rates, and sender behavior. A strong reputation ensures your message reaches the i...
Engagement Days
The 'Engagement Days' metric measures the contacts that you have sent email marketing to in the last 30 days and the average amount of days since they have last engaged. Engagement is tracked when contacts open emails sent from the Keap network, c...
Engagement Essentials: Understanding Email Engagement and Why It Matters
Email engagement refers to how actively your contacts interact with your emails. It measures actions like opens , clicks , and some form submissions — and how recently those actions occurred. We measure engagement in days since a contact ...
Email Authentication (DKIM, DMARC, and SPF)
DKIM (Domain Keys Identified Mail) is a complex email protocol that allows a sender's identity to be authenticated by the recipient to help combat email fraud. It's also a very important factor in your email deliverability. DKIM affords the ...
Gaining Explicit Permission for Email Marketing
Gaining explicit permission for email marketing is not only a best practice—it’s required by Keap and most reputable email service providers. Sending marketing emails without permission damages your sender reputation, lowers deliverability, and ...
How to add a spam filter to Opt-In forms
You can block domains from submitting web forms. This is particularly useful if someone keeps filling out your form and reporting your email as spam; this type of malicious intent is not common, but can happen. Please Note! There is a limit of 5...
How to Avoid Content Filters in Email Marketing
You’ve crafted the perfect email for your next marketing campaign... complete with an attention grabbing subject line, compelling copy, and an irresistible call-to-action. You’re positive click rates will be through the roof! Unfortunately, your email campaign winds up filtered as spam, sent to
How to locate and remove opt outs from email list
Removing opt-outs helps to: Maintain a current and active list Open up free space in your contact list Remove dead leads from your broadcast and campaign stats Finding the Report Go to Marketing>Reports and click on Email Status Search ....
How to find unengaged contacts
Engagement is a measure, in days, of how long it has been since a contact has filled out a webform, purchased a product, opened an email, or clicked on an email. Sending emails to unengaged contacts can drastically reduce the success of your email...
How your from address affects email deliverability
If you send emails through Keap using a Yahoo, AOL! or Gmail email address, there is a high chance that your email will be rejected because it was sent from Keap and not the actual provider. Please note this concept is not specific to Keap. This i...
List Hygiene
Process an action to remove contacts that have been disengaged for 6 months or more.
Make it easy to Unsubscribe
Email marketing is one of the most powerful ways to connect with your audience. But with that power comes responsibility: you must give recipients an easy and transparent way to unsubscribe from your emails. Doing so isn’t just about following l...
Monitoring Email Complaints
As a company, Keap sustains a deliverability rate of over 98%.  That means that 98% (or more) of the emails sent through Keap servers are accepted by the recipient's email servers. However, your individual reputation also plays a role in whether o...
Protect your web forms from bot attacks
List bombing occurs when an email address is submitted to your web form by someone other than the owner of the address and causes you to unknowingly send unsolicited email. While one or two instances will surely go unnoticed, this problem can become...
Remove contacts unengaged more than 1 year from email marketing
Remove contacts who have been unengaged for more than 1 year from your marketing emails / campaigns.
Send a re-engagement email to your unengaged contacts
Navigate to Marketing  and click Email & Broadcasts. On the Email Broadcast page click Create email broadcast Select your sender Add   your  subject line Add your audience Click in ...
Send Confirmation Email
Confirming an email address is a manual process where your contact clicks a confirmation link to tell their email provider they want to receive marketing emails from you. This improves deliverability by reducing the number of unengaged contacts ...
Spam Complaints
Spam is essentially unsolicited email. However, when it comes to the business of email marketing, spam is whatever an email recipient marks as spam. Every person you email is empowered to report any email to their Internet Service Providers (ISP) as spam.
Spam Traps
Spam traps are commonly used by inbox providers and blacklist providers to catch malicious senders or legitimate senders with poor email marketing practices. A spam trap looks like a real email address, but it doesn’t belong to a real person nor is ...
Subscription Bomb aka List Bomb
Definition: Subscription bombing or List Bombing as it is commonly referred to is when spambots (automated computer programs) submit fraudulent information through lead collection forms on websites. This may also be referred to as form abuse o...
Tag contacts unengaged up to 30 days for a re-engagement campaign
Tag contacts that are unengaged for more than 1 year
Understanding and Setting Up SPF with Keap
What is SPF? Sender Policy Framework (SPF) is a type of DNS (Domain Name System) TXT record that helps prevent email spoofing by specifying which mail servers are authorized to send emails on behalf of your domain. While SPF setup is opti...
Unsubscribe Report
The Unsubscribe report shows you the contacts that have globally unsubscribed and what feedback they have submitted. When a contact clicks the unsubscribe link in an automated email, they are redirected to a page with the following options: Go to ...
URIBL Greylisting
URIBL is a domain-based reputation list and is independently operated.  They currently maintains three types of lists: whitelists, blacklists and greylists. " Black " This lists contains domain names belonging to and used by spammers, including bu...
Why did my contact not receive an email?
A common question that Max Classic customers experience is "Why didn't a contact/user receive an email that I sent?" In this article, we'll dive into how you can troubleshoot this question just like our Support Team. Here is the common order of ope...