Toll-Free Message Verification is currently required in the U.S and Canada by telecom carriers. Next time you send a text message broadcast, you will be prompted with a verification form to add or update their information before using your Keap Marketing Number. To learn more about Toll-free verification, visit https://support.twilio.com/hc/en-us/articles/5377174717595-Toll-Free-Message-Verification-for-US-Canada