You can track the status of a broadcast through Marketing > Reports.
The email broadcasts report provides the status of broadcast emails sent by users or sent automatically through an action or follow-up sequence. It displays date, status, and summary level delivery statistics (sent, delivered, skip, or error).
Note: The system skips duplicate, invalid, opted-out, or bounced emails. To ensure accuracy, the batch status report does not include these email addresses in the total number of emails sent, therefore, the total sent may be less than the number of people on the broadcast list.
Pro-Tip! Open rates are estimates. They are not the best way to measure true engagement. An open rate is recorded for each contact who receives the HTML version of an email and opens it long enough to activate the tracking image in the email. The system is not able to track instances where recipients have disabled images in their email program or receive the Plain Text version of an email. The system may also record an open when a recipient briefly glances at the email, which is not true engagement. Click through rates are the best measure of email engagement.
- Go to Marketing > Reports and click on Email Broadcasts.
- Click on View to see the details for an individual broadcast.
- Click on a statistic to drill down and view specific segments of the broadcast group; e.g., opened , clicked, bounced, etc.