Tag contacts unengaged 6-12 months for a re-engagement campaign

As you collect engaged customers as contacts, so do you collect contacts that become unengaged with your business. If you haven’t cleaned your email list in a long time (more than 6 months), you can apply the processes: Remove contacts unengaged more than 1 year and the process below to send a re-engagement campaign to contacts that have been unengaged with your business for 6-12 months. 

1. Navigate to Marketing and click Reports.
   
   
2. Click on Email Status Search to open the report.
   If your app brings you to a list of search results, click the New Search button.
   
   
3. In the Email Status drop-down, select the first four options (hold the Shift key down to select multiple options).
   
   
4. In the Last Engagement Date drop-down, select More than 6 Months.
   
   
5. Set a Last Engagement Interval. Select a date 1 year back from today and for the second date, select a date 6 months back from today.
   
   

6. Next, we will exclude new leads from our search. Click the Misc Criteria tab.

7. In this example, we will use a date range starting with the earliest date of our company going up to 4 months ago, so that any new leads captured within the past 4 months will not be included in our data.
   
   
   1. In the Date Created fields, select today’s date and change the year to 2009.

   2. In the second date window, select a date 4 months in the past from today.
      
      

8. Click Search at the bottom of the page to view the results.

9. Next, create and apply a tag to these contacts so that we can include them in a re-engagement campaign later. Click the Select All checkbox at the top of the results.
   

10. Click the Actions drop-down and select Apply/Remove Tag.
    

11. Make sure that you select the radio button next to Apply and select a tag or click Create a new Tag.
    
    

12. To create a new tag, enter a Tag Name and click Create this Tag.
    

13. Click Save.

14. Click Process Action.

The article Send re-engagement emails to unengaged contacts is the next step in the re-engagement campaign process.