Add Links To Emails

This article applies to:

Links that you add to campaign sequence emails serve more than one purpose:

  • They track engagement. Link clicks are recorded and taken into account on various reports. The links give email recipients a way to interact with the content you send to them.
  • They serve specific purposes. Opt-in and opt-out links are designed to help you follow email marketing best practices and minimize spam complaints.
  • They can satisfy campaign goals. The links you add to emails can be identified as a goal method that moves a contact from one campaign sequence to another.

Add links to emails

  1. Select the text or image you would like to hyperlink and then click on the Link icon to add your link.
  2. Select a link type from the drop down. Note, the only link types that can trigger a link click goal are URL, File download, Webform, and Order Form. 
    • URL: Enter the full URL of the website:
    • Email address: Enter an email address:
    • Phone number: A phone number link will allow the recipient to tap the link on their phone and place a call.
    • File download: This link type allows the recipient to click the link and download a file to their computer or other device. You can choose a file that is in your company filebox, or upload a new file.
    • Landing Page: Select from a list of published legacy landing pages that you have built in the campaign builder (this option is only compatible with legacy landing pages).
    • Web form: Select from a list of published web forms that you have built in the campaign builder.
    • Order form: Select from a list of published order forms that you have built in the campaign builder.

  3. (Optional)  You can tell Infusionsoft to add a tag to the contact record when the recipient clicks the link. This helps you segment your contacts based on their interactions with your email content. 
    1. Click the Tag button.
    2. You can start typing the name of an existing tag to find it in the drop-down, or you can just create a new tag as shown below and click the Create Tag button.
  4. Click on the Insert Link button to add the link to the email.
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