Email Builder

Build beautiful emails with our Email Builder tool

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Merge Field Defaults Explained
Merge fields are used to personalize follow-up communications on an individual basis. They pull information from a contact record and insert that information into emails and other templates. In the example below, the merge field ( ~Contact.FirstName...
Content Risk Services
The email builder has built-in functionality to help you avoid triggering spam filters. Certain keywords can trigger these filters, which send your email straight to your contact’s junk folder, where it sits unread. These keywords will be flagged when you click “Review and send” before sending your email.
 Legacy Email Builder Overview
  Choose your template You can choose from: Gallery : The Gallery contains several starter templates that you can use. Just hover over the template icon and click the "eye" icon to preview the template, or click Use ...
Add Links To Emails
Links that you add to campaign sequence emails serve more than one purpose: They track engagement. Link clicks are recorded and taken into account on various reports. The links give email recipients a way to interact with the content you send to t...
Change Email Preview Text
Preview text is what your recipient sees in their email client before opening an email. The content in this section can greatly impact open rates! The preview text should contain something compelling that drives the recipient to open the email. W...
How to Link to a Web Form in an Email
Quickly create a link in an email that leads to a web form. Overview: First, create and publish a web form a campaign. Create a Broadcast or Campaign Builder email. Use quick links to create a link. Pro-tip! This works for the Drag and Dr...
Email status icons explained
Understand what the different email statuses mean in Infusionsoft
Html Support In Email Clients
The vast majority of Email clients typically do not support the latest interactive web technologies. Here is a list of the most common asked-about elements that are either not supported or have limited support by most email clients: Video : Embedd...
HTML Block
You are able to add snippets of HTML code into your email using the HTML block. This guide is going to review the type of code the HTML block accepts. Note that the following HTML tags will be removed for compatibility: Comments Input, Select, ...
Import Legacy Template
Here are the steps to Import a Legacy Email Template into the current Email Builder.  Go to Nav > Marketing > Email & Broadcasts Click Get Started From the top right click Actions drop down and select Import Leg...
Rotating Images
Sometimes, when you upload an image from your camera or smart phone, our email builder may display the image rotated in the wrong direction. This is because the image block in the email builder was unable to interpret the "EXIF" data of yo...
Adding URL parameters to links to pre-fill an external web form
Note that this article assumes you are linking to a web page that already has the ability to parse values from a query string to pre-fill a form. A primer on URL query strings You can construct links in Keap that contains data from the contact...