Lifecycle Marketing


Creating a sales and marketing strategy for a small business can be daunting. Infusionsoft's Lifecycle Marketing model provides a simple framework you can use to design a marketing plan that will help you attract customers, grow sales and deliver an experience that wows your customers. Lifecycle Marketing was developed by a team of sales and marketing experts at Infusionsoft, and has helped thousands of small businesses achieve success. When put into action, Lifecycle Marketing will help you grow sales and give you more time to focus on the things you love.

Watch the Lifecycle Marketing introductory video on this page to learn more about each individal step in the Lifecycle Marketing model.


Step-by-Step Instructions

  1. Attract is the first phase in the Lifecycle Marketing model, which is comprised of three key stages:

    • Knowing Your Target
    • Attract Interest
    • Collect Leads



  2. Sell, the second phase in Lifecycle Marketing, involves three unique stages:
    • Educate
    • Offer
    • Close



  3. Wow, the third phase of Lifecycle Marketing, involves three key stages:
    • Deliver and Wow
    • Offer More
    • Get Referrals