Lead Sources

Manage and evaluate lead sources

Articles

Create A Lead Source
Lead sources are specific methods or sources your company uses to attract qualified traffic to your website or location. Max Classic automatically generates lead sources through the Max Classic web tracking code you've embedded into all of your ...
Manually Assign A Lead Source To A Contact
Lead source s are automatically created and assigned when a contact fills out a form online or makes a purchase. However, you will need to manually assign a lead source to contacts you add to Max Classic manually. A lead source is defined as th...
Track Lead Source Expenses
Cost versus benefit should be a huge factor when evaluating paid lead sources. This kind of evaluation allows you to assess the return on your investment (ROI) so that you can invest more money into the lead sources that produce the desired results ...
Evaluate Lead Source Effectiveness
There are two lead source reports that help you evaluate how well a lead sources or a group of lead sources are performing: Lead Source ROI and Lead Source ROI by Category. These reports allow you to make educated choices about where to (or not to) ...
Embed tracking code into your website
Max Classic automatically tracks online activity for Max Classic hosted pages: landing pages, web forms, order forms, storefront and shopping cart and thank-you pages. However, this only gives you a partial picture of online marketing interactions. ...