Virtual fields let you collect structured responses on your landing page forms — like dropdowns, checkboxes, and radio buttons — and automatically tag contacts or trigger automations based on what each person selects. Instead of manually sorting through form submissions, you can instantly segment your audience and put the right follow-up in motion.
For example, if you ask contacts how often they want to hear from your business, you can apply a different tag to each answer — Weekly, Monthly, or Never — and let your automation builder send the right message to the right person automatically.
Virtual fields let you collect structured responses on your landing page forms, including dropdowns, checkboxes, and radion buttons. With virtual fields, you can automatically tag contacts or trigger automations based on what each contact selects. Instead of manually sorting through form submissions, you can instantly segment your audience and put the right follow-up in motion.
For example, if you ask contacts how often they want to hear from your business, you can apply a different tag to each answer, like "weekly," "monthly" or "never." Then, your automation builder can send the right message to the right person automatically.
How to Add a Virtual Field to Your Landing Page Form
- Click on Marketing in the left-hand navigation, then select Landing Pages from the menu.
- Open any existing landing page or create a new landing page
- Add a form to the landing page and make sure it is selected
- Click the "Add a virtual field" button on the right side of the page
- Name the field and choose the field type (drop-down, radio or checkbox)
- Now, just add and remove the field options you would like and choose the appropriate tag for each field. Note that there is a limit of 10 tags per option.
- Click Create Field
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