Track Landing Page Visitors with Google Analytics and Facebook Pixel

Adding your Google Analytics Tracking ID and your Facebook Pixel ID to your landing pages lets you track visitor traffic, measure conversions, and improve your marketing performance. Connecting these tracking codes means every visit to your landing page is recorded in Google Analytics and Facebook Events Manager automatically.

How to Add Google Analytics and Facebook Pixel Tracking to a Landing Page

1. Open the landing page you want to track in the landing page builder. Click the Settings button in the landing page builder toolbar.

   [Screenshot shows the landing page builder with the Settings button highlighted in the toolbar at the top of the page.]

2. Enter your Google Analytics Tracking ID in the Google Analytics field and your Facebook Pixel ID in the Facebook Pixel field. Both fields are displayed in the Settings panel. You can add one or both tracking codes depending on which platforms you use.

   [Screenshot shows the Settings panel of the landing page builder, displaying a Google Analytics Tracking ID entry field and a Facebook Pixel ID entry field.]

How to Find Your Google Analytics Tracking ID

If you do not have your Google Analytics Tracking ID available, the Settings panel includes a How do I get this? link below the Google Analytics field. Your Google Analytics Tracking ID is located in the Admin section of your Google Analytics account under Property Settings.

[Screenshot shows the Admin section of a Google Analytics account, with the Tracking ID displayed under the Property Settings column.]

How to Find Your Facebook Pixel ID

If you do not have your Facebook Pixel ID available, the Settings panel includes a How do I get this? link below the Facebook Pixel field. Your Facebook Pixel ID is located in the Events Manager section of your Facebook account under the Data Sources panel.

[Screenshot shows the Events Manager section of a Facebook account, with the Pixel ID displayed under the Data Sources panel.]