As you grow your list of engaged customers, it's natural to also accumulate contacts who become unengaged over time. If you haven’t cleaned your email list recently, now is a great time to do so. Use the steps below to send a re-engagement campaign to contacts who haven’t interacted with your emails in the past 30 days.
Log in to your Keap application.
Navigate to Reports:
For Pro / Max users: go to Reports → Email Status Search.
For Classic users: go to Marketing → Reports → Email Status Search.
In the Email Status drop-down, select the first four options.
Unengaged Marketable, Unconfirmed, Confirmed (Legacy), Confirmed
- In the Last Engagement Date drop-down, select More than 30 days.
- Set a Last Engagement Interval.
- Select a date 30 days back from today
- For the second date, select today
- On the Misc Criteria tab we need to set the Date created field to exclude contacts created in the last 4 months.
- Set the first date to be todays date with the year being 2000.
- Set the second date field to be 4 months prior to todays date.
- Click Search at the bottom of the page to view the results.
- Tag the results.
- Click the Select All checkbox at the top of the results.
- Click the Actions drop-down and select Apply/Remove Tag.
- Make sure that you select the radio button next to Apply and select a tag or click Create a new Tag.
- To create a new tag, enter a Tag Name and click Create this Tag.
- Click Save and then Process Action
- Click the Select All checkbox at the top of the results.
The article Send re-engagement emails to unengaged contacts is the next step in the re-engagement campaign process.
Looking for extra help?
If you’d like professional guidance with your email practices or recommended tools to improve your email practices and deliverability, check out these trusted partners:
- Email Deliverability specialist training, consulting and software
- List Cleaning
- Form Security
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