OptOut contacts unengaged more than 1 year from email marketing

As you collect engaged customers as contacts, so do you collect contacts that become unengaged with your business. If you haven’t cleaned your email list in a long time (more than 6 months). We recommend regular recurring efforts around List Hygiene, which is critical to your email marketing success.

1. Navigate to Marketing and click Reports.
   
    
2. Search for Email Status Search to open the report.
   
   If your app brings you to a list of search results, click the New Search button.
    

3. In the Email Status drop-down, select the first four options (hold the Shift key down to select multiple options).

   
    

4. In the Last Engagement Date drop-down, select More than 12 Months.
   
    

5. Next, we will exclude new leads from our search. Click the Misc. Criteria tab.

   
    

6. In this example, we will use a date range starting with the earliest date of our company going up to 4 months ago, so that any new leads captured within the past 4 months will not be included in our data.
   1. In the Date Created fields, select today’s date and change the year to 2009.
   2. In the second date window, select a date 4 months in the past from today.
      
       
7. Click Search at the bottom of the page to view the results.
    

8. Next, remove these contacts from your marketing. Check the Select All checkbox at the top of the list.

   
    

9. Click the Actions drop-down and search for "Update Opt-In/Out Status".
    

    

10. From the "Email Fields to Update" select "Email" if not already selected by default

    
     

11. Select “Opt-out” from the “Opt In or Out?” dropdown, then enter a brief reason for the opt-out to keep accurate records.
    
12. Click "Process Action"
    

You’ve now successfully opt-out these unengaged contacts from future email marketing—they will no longer receive your emails.

Keep in mind, they still count toward your contact total and may impact your billing. If you’re not actively working or communicating with these contacts, consider exporting and deleting them to reduce costs and keep your database clean.