Open Rate Calculation Improvement
Infusionsoft’s email open rate calculation has been improved for accuracy. Previously, emails that were sent but not successfully delivered were included in the calculation, potentially resulting in a lower open rate. The open rate now reflects the count of unique recipients who opened the email divided by the count of unique email addresses to which the email was delivered.
Reduced Effort During Contact Import
We reduced the number of questions regarding your permission to send emails to one simple question. The Import Contacts guide has been updated.