Madsen, Amanda

In email marketing, spam is often thought of as unsolicited or unwanted email. In practice, however, spam is anything a recipient marks as spam or abusive.Every person you email has the ability to ...

This article covers how to send confirmation emails to contacts in Keap™, including how to send a one-off confirmation from a contact record and how to set up a bulk Email Confirmation Sequence in ...

Why Re-Engagement Campaigns Protect Your BusinessA growing list of unengaged contacts creates a silent risk to your email deliverability. When a significant portion of your audience stops opening y...

Every marketing email you send must include a clear, working unsubscribe link. This is not optional — it is required by law in most countries, and it is one of the most important factors in protect...

This article covers how email content filters work, why emails get filtered to spam, and best practices for improving email deliverability when sending through Keap™.What Is a Content Filter?Conten...

When an email cannot be delivered, it bounces. Understanding why an email bounced helps you take the right corrective action — whether that means cleaning your list, adjusting your email content, o...

Keep your contact list clean automatically — without manual review every week. Automated List Management monitors how recently your contacts have engaged with your emails and assigns engagement-bas...

This article covers frequently asked questions about the Keap™ Marketing Number text messaging feature, including plan availability, pricing, number verification requirements, message limits, opt-i...

This article covers how to use the Keap™ email builder to create and customize broadcast emails, including available content blocks, body settings, image tools, the audit checker, saving templates,...

The Top Row of Tabs The Bottom Row of Tabs  The Top Row of TabsThe top row of tabs  stores general contact information and specific details about the  contact, like street address, birth date, and...