Madsen, Amanda

There are several marketing reports that will help you evaluate email marketing effectiveness. To see all of these reports, go to Marketing > Reports in the main navigation menu.Email Broadcasts Re...

Max Classic automatically tracks online activity for Max Classic hosted pages: landing pages, web forms, order forms, storefront and shopping cart and thank-you pages. However, this only gives you ...

There are two lead source reports that help you evaluate how well a lead sources or a group of lead sources are performing: Lead Source ROI and Lead Source ROI by Category. These reports allow you ...

Cost versus benefit should be a huge factor when evaluating paid lead sources. This kind of evaluation allows you to assess the return on your investment (ROI) so that you can invest more money int...

Lead source s are automatically created and assigned when a contact fills out a form online or makes a purchase. However, you will need to manually assign a lead source to contacts you add to Max C...

Lead sources are specific methods or sources your company uses to attract qualified traffic to your website or location. Max Classic automatically generates lead sources through the Max Classic web...

Whitelisting on Common Devices & Email AppsiPhone / iPad (iOS Mail)Android / Default Mail AppsApple Mail (macOS)Gmail (Web & Mobile)Outlook / Microsoft 365 / Outlook.comYahoo MailOther Providers (Z...

Greylisting in the context of URIBL is not the same as mail server greylisting (which temporarily defers messages).URIBL greylisting refers to a domain reputation category, not a delivery delay.If ...

he Unsubscribe report shows you the contacts that have globally unsubscribed and what feedback they have submitted. When a contact clicks the unsubscribe link in an automated email, they are redire...

Many email marketing platforms promote metrics like “99% Delivery Rate” or “Highest Open Rates in the Industry.” But what do those numbers really mean? This article breaks down the difference betwe...