Madsen, Amanda

In email marketing, spam is often thought of as unsolicited or unwanted email. In practice, however, spam is anything a recipient marks as spam or abusive.Every person you email has the ability to ...

Confirming an email address is a manual process where your contact clicks a confirmation link to tell their email provider they want to receive marketing emails from you. This improves deliverabili...

Why Re-engagement is a High-Value Move for Your BusinessA growing list of unengaged contacts creates a silent risk to your marketing performance and long-term reach. When a significant portion of y...

Email marketing is one of the most powerful ways to connect with your audience. But with that power comes responsibility: you must give recipients an easy and transparent way to unsubscribe from yo...

Contacts engage with your business in many ways calls, texts, website visits, purchases, and more. Email is just one channel, and not everyone prefers it. That’s okay! The goal is to send marketing...

Ever put your heart and soul into a marketing email—crafting the perfect subject line, snappy copy, and a killer call-to-action—only for it to go straight to spam? It's the worst. Instead of reachi...

Most emails bounce because of a permanent issue with the receiving email account, a temporary issue with the receiving email account, or because the email is blocked by the receiving server. When a...

Maintaining good list hygiene is essential for strong email deliverability. Automated List Management helps by automatically assigning engagement-based statuses to your contacts.Engagement Statuses...

Use Keap's Text message broadcasts and automations to send critical communication through text messages via a toll-free 1-800 number. Text messages have an open rate of 94%, much higher than email...

A broadcast message is a single message sent to an entire list of people at the same time. It is generally the best option when you need to send the same message to everyone at the same time (e.g.,...