When it comes time for most entrepreneurs to start creating a new marketing campaign they have a tough time getting started. Unless you're a marketing genius the toughest part can be just getting started. That's where a swipe file becomes very handy. On this week's call you'll learn what a swipe file is, what to put in it, how to organize it, and how to use it. You'll also get access to some of Jordan's favorite marketing pieces in his personal swipe file.
Swipe File Starter Kit
Thu, 05/17/2012 - 9am Pacific / Noon Eastern
"The Art of Effective Data Collection" With Jermaine Griggs
Thu, 05/24/2012 - 9am Pacific / Noon Eastern
As the saying goes, "Garbage In, Garbage Out." Join Ultimate Marketer 2011, Jermaine Griggs from AutomationClinic.com, as he reveals why it's so important to "always be collecting data" and how your marketing success depends greatly on how much data you're collecting, and most importantly, USING in future communications. From collecting demographic and psychographic information to behavioral and activity-based data over time, you'll discover how to put it all to use to increase the effectiveness of your follow-up.
